Redefining Beauty with Sustainability and Purity
At MaGéAu Naturel, skincare is more than just a routine—it’s a commitment to purity, sustainability, and visible results. With a dedication to 100% natural, vegan, refillable, and reusable products, MaGéAu Naturel sets a new standard in clean beauty, proving that effective skincare can also be eco-conscious.
A Founder’s Journey Rooted in Purpose
The brand’s journey is deeply personal. Géraldine, the founder, spent two decades in the beauty industry questioning why the sector lacked true inclusivity, sustainability, and transparency. Surviving cancer at 17 gave her a unique perspective on the importance of health, well-being, and the power of nature. After a decade of reflection and years of meticulous research, she launched MaGéAu Naturel—bringing to life her vision of skincare that aligns with both ethical values and high-performance results.
The name MaGéAu Naturel is a tribute to family, formed from the names of Géraldine and her two sisters, Marie and Aude. As children, their father, confused about which daughter he was calling, would blend their names into one—MaaaaGéééAuuuuu. This playful yet meaningful story reflects the essence of the brand: authentic, personal, and rooted in strong values.
Sustainability at the Heart of Skincare
Every aspect of MaGéAu Naturel is designed with sustainability in mind. The bottles are crafted from 100% recycled and recyclable plastic, and all packaging is refillable and reusable. Labels are made from biodegradable paper and glue, while biodegradable cornstarch protects products during shipping. Carbon-neutral shipping further reduces environmental impact, ensuring that every product reaches customers with minimal footprint.
The brand’s formulas are made in Europe, supporting local economies and minimizing transportation emissions. Each product is free from sulphates, parabens, silicones, pesticides, petroleum products, and artificial colors, offering a truly clean and effective skincare experience. Infused with magnesium and plant-based ingredients, the collection nourishes the skin while respecting both personal health and the planet.
MaGéAu Naturel embodies the principles of clean beauty: vegan, eco-friendly, sustainable, and cruelty-free. The products are designed to be safe for the entire family, proving that natural skincare can be both effective and ethical. By redefining beauty through innovation and sustainability, the brand provides an alternative to synthetic chemicals, offering a skincare line that enhances skin health while protecting the environment.
With a dedication to conscious beauty, MaGéAu Naturel invites individuals to embrace a skincare routine that aligns with their values. Ethical, gender-neutral, and results-driven, it stands as a testament to the power of nature and responsible choices in the beauty industry.