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Beauty with principles.

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Transparency

You have the right to know about every single ingredient that touches your skin. Instead of a list of complicated terms, we provide you with easy-to-understand explanations about each ingredient.

Sustainability

Sustainable is beautiful. Beauty should not be at the cost of our environment, which we ensure through our sustainability principles and carbon-offsetting.

Honesty

In an under-regulated industry, we give you the peace of mind by making brands stick to their promises. Only those that satisfy our strict set of criteria make it to our product portfolio.

 

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