#BeautywithPrinciples

Beauty with Principles

#BeautywithPrinciples

Beauty with Principles

Why an anti wrinkle serum is part of your skincare routine

Anti wrinkle serum - A serum for the face is an optimal component of effective anti-ageing care. The highly concentrated liquid ensures that small wrinkles do not become creases and minimises the first lines of dryness.

The prerequisite for this is, of course, that the anti-wrinkle serum contains exactly the right dosage of active ingredients to improve the skin's appearance and make the complexion appear plumper and firmer.

Anti-ageing serums with natural, vegan ingredients, such as those we offer in our ENVI Naturals shop, are little all-round talents for facial care that prevents skin ageing.

What exactly is an anti-wrinkle serum?

Simply put, a serum is a highly concentrated liquid with a light consistency. At the same time, the care molecules it contains are particularly small - they are therefore much better absorbed by the skin than, for example, the molecules from a cream. Anti-wrinkle serums are characterised above all by the fact that they contain active ingredients that optimise the skin's moisture balance and stimulate cell renewal.

Hyaluron or hyaluronic acid, which keeps the skin moist and acts like a "cell opener" for skin care products, are among the tried and tested active ingredients.

Retinol (vitamin A) and peptides have a positive influence on cell regeneration. Vitamin C is one of the most effective radical scavengers and promotes an even and balanced complexion. Incidentally, vitamin C also has a targeted effect against pigmentation spots. Ideally, an anti-wrinkle serum should therefore contain hyaluron, vitamin A (retinol), vitamin C and natural peptides.

What do I have to bear in mind when using an anti-wrinkle serum?

As a component of beauty care, an anti-wrinkle serum is only applied to the skin after cleansing the face. Hyaluron or hyaluronic acid are even better absorbed by the skin when it is still slightly moist. An anti-wrinkle serum with retinol or AHA acids should always be used only in the evening, because it makes the skin quite sensitive to sunlight at first.

An anti-wrinkle serum with many antioxidants such as vitamin C or niacinamide, on the other hand, is recommended for use during the day. The serum strengthens the skin's defence reactions and protects against negative influences such as traffic air and UV radiation. Important: An anti-wrinkle serum never replaces the day or night cream.

Dry skin, especially around the eyes, needs moisturising ingredients, such as aloe vera, from the cream of choice. Only with very oily skin can an anti-wrinkle serum possibly replace the cream.

serum-facial

What makes an anti-wrinkle serum so special?

An anti-wrinkle serum contains the highest dose of active ingredients that specifically counteract skin ageing - and in particularly small molecules that the skin can absorb especially well.

This effect is optimised when the ingredients are exclusively natural and of organic origin. These active ingredients are perceived by the skin as its own structural building blocks - and are accordingly incorporated faster and better into the skin's own cellular balance.

Amala, for example, has perfected this principle of teamwork between skin and product in facial care. The Skin Perfecting AHA Sleep Serum from Amala, which we stock in our ENVI Naturals Shop, refines the skin structure overnight and improves cell renewal. In this way, the facial serum works specifically against expression lines and also annoying pigmentation marks. An anti-ageing treatment while you sleep, so to speak.

The Master Elixir by The Glow has an antioxidant effect with pure plant ingredients, smoothes and regenerates with essences of broccoli, prickly pear, sea buckthorn, pomegranate seeds and rosehip, which help the skin to retain valuable moisture.

Susanne Kaufmann's purely plant-based hyaluron concentrate also consistently replenishes the skin's moisture stores. Mini-wrinkles and fine lines - also around the eyes - are significantly minimised.

The vegan natural cosmetics we offer in our ENVI Naturals Shop not only have the advantage of greater effectiveness, they can also prevent possible irritations or allergies that can be caused by synthetic ingredients or ingredients of animal origin. 

Many of the formulas we offer contain natural or nature-based raw materials in organic quality. In this way, ENVI Naturals combines healthy beauty with sustainability and climate protection.

close-up-woman-using-serum

How do you apply an anti-wrinkle serum?

The anti-wrinkle serum is always applied to a cleansed face - before the moisturiser. If the skin is still covered with a layer of cream, this prevents the light consistency of the serum from being absorbed into the skin at all. 

However, in reverse order, i.e. first serum then moisturiser, you achieve a double care and anti-ageing effect: the active ingredients from the serum penetrate the skin and at the same time pave the way for performance. This is especially true of serums with hyaluronic acid, which moisturise the skin.

At a glance:

1. cleanse face thoroughly

2. dry the skin

3. Apply a small drop of serum to the forehead, cheeks, nose and chin.

4. Massage or pat in the serum with your fingertips in a circular motion.

5. Allow the anti-ageing concentrate to absorb for about ten minutes.

6. Apply your usual skin care

frau-hand-oeldY7d8IIq08hDx

Where can I buy an anti-wrinkle serum?

In our ENVI Naturals shop, you can easily choose an anti-wrinkle serum that perfectly matches your facial care. Many of our products are certified vegan and animal-free. Certified natural cosmetics with the NATRUE seal are at least 95 percent from defined organic cultivation or from wild growth. 

A natural active ingredient is also generally suitable for all skin types. Every anti-wrinkle serum from our ENVI Naturals shop is a power concentrate for an even complexion with radiance.